Does It Really Matter If Your Employees Identify With Corporate Principles?

Todays' employees want to be heard on how they feel about the moral and ethical issues in business today. They care about such things as employee privacy and employee rights. When you, as the business owner, have an identifiable set of guiding principles that you yourself adhere to, then you are creating a framework for developing principle-centered policies and practices, and this leads to principle-centered employee relations decisions.  

Employees want to know their employer cares about their opinions and concerns. If you're going to create a good employee relations program, you need to have a mechanism for finding out what your employees care about, what they are concerned about, what they think of you as an employer. One way to do this is with employee surveys.